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Extra Realty, your Puerto Rico (PR) Realtors®.


20 Ways Realtors® Successfully Market Homes


by DeLena Ciamacco, Realty Times®

One of the most important jobs your REALTOR® can do for you is the effective marketing of your home. It is important for home sellers to understand that there are several things they may not understand about marketing a home. A good Realtor can make it look easy, but the reality is that marketing the home well is the product of experience - knowing what works and doesn't work so that the home will sell quickly and for the highest dollar possible.

A professional Realtor will help you market and sell your home in at least 20 different ways:

1. Make your home more marketable by giving you recommendations on preparing your home to show.

2. Help you determine the right price by preparing a detailed market analysis of comparable properties sold within the past 6-8 months and by providing current market conditions.

3. Submit your property to the Multiple Listing Service.

4. Display a yard sign highlighting the special features of your home.

5. Develop a personalized brochure emphasizing the best selling features of your home.

6. Be prepared with alternative ways for buyers to finance your home and discuss the best options for you (the seller).

7. Schedule tours of your home for top producing agents from your Realtor's office and other offices to view your home first hand.

8. Develop a personalized "JUST LISTED" flier to be distributed door-to-door to neighbors and in nearby move-up and rental neighborhoods.

9. Advertise in publications that will attract Buyers to your area and price range, including newspapers, home magazines, and the Internet.

10. Schedule open houses, as needed, to stimulate activity. Although few buyers buy the home they view at an open house, it is a good way to keep the home before the public.

11. Keep you informed as often as possible (usually on a weekly basis) of current market conditions by providing: feedback on showings, copy of all ads your home is advertised in, sold properties in your area and other competition on the market.

12. Review your property's market placement after 30 days if it hasn't sold and make recommendations on what to do to get it sold.

13. Sort out prospects by: Pre-qualifying Buyers, Screening lookers and answering questions about your home specifically.

14. Sell Buyers on taking action by knowing the neighborhood, competing properties in the area and the many special features your home has to offer.

15. Negotiate the purchase agreement and, in doing so, represent your best interests. There may be situations in which dual agency applies.

16. Assist the buyer or buyer's Realtor in finding the best financing alternatives, if needed, to keep the transaction in place.

17. Coordinate all of the closing details:

  • Follow up with buyer's mortgage application
  • Order and schedule an appraisal
  • Provide appraiser with comparable sales
  • Order all titlle work
  • Order lender's pay off
  • Coordinate all inspections ie. termite, gas, radon, well, septic,property inspection and other certifications (if necessary)
  • Review the statement figures for accuracy
  • Arrange for Power of Attorney (POA- if needed)s

18. Be on hand to handle last minute contingencies concerning the contract, inspection, appraisal or any thing else not completed before closing.

19. Accompany you to closing and help you through the settlement procedure.

20. Stay in contact to make sure everything is in order and to see if the Realtor can be of service again.